Our ever-changing world and domestic affairs have led to an evolution of communication forms from their previous role, function and communication tools, to more advanced technology, gadgets and innovations. With regard to Thailand’s recent socio-political turbulence, information and communication has become a more crucial part in the society. Many organizations have become vigilant in terms of information outlets, including mass media communication and social media networks, that have proved a challenge to both communication executives, communicators and Thai citizens in general.

PRTHAILAND ’s aim is to create an executive communication network linking personnel and those with an interest in public relation and communication, organizational communication, marketing and mass media communication, broadcasting, radio and television, digital media, telecommunication and other aspects of communication. This network will integrate ideas with capabilities, and knowledge with progressive development. It will also promote limitless interaction and give opportunities to the younger generations to contribute to the wellbeing of the country and society.

PRTHAILAND would like to welcome everybody to become part of its communication network for Thailand integration and development.

Dr Phot Jachansukkit, PRTHAILAND President : He heads PRTHAILAND Committee with his vision of the Association bringing about cooperation among those in public relations and communication sectors in order to form a vast body of knowledge and innovation and to realise the greatest potential for using integrated communication in the cause of everlasting national and social developments.

PRTHAILAND aims at creating networks of communication. It has also positioned itself at the center of these networks and moderates communication activities both in the society and in businesses. These networks, therefore, form a web of information, activities and cooperation nationally and internationally.

PRTHAILANDprides itself in its progressiveness. It does not restrict itself to one organizational formula. Rather, it lays emphasis on limitless transmission of creative ideas among members and non-members, individuals and organizations nationally and internationally. These interactions are achieved by means of active relationships and communication for the development of individual roles that will benefit the public at large.

PRTHAILAND is keen on hearing feedback, thoughts and creative ideas in order that it can move forward in this progressive society.

Sakchai Ruangkittikul, PRTHAILAND Vice President : He implements strategic management plans. He is also responsible for liaising between PRTHAILAND and individuals, professional units from both the public and private sector, national and international organizations, and other related organizations to formulate a network of cooperation and the effective integration of roles.

Organization management is extremely important to corporate in the social responsibility of internal and external activities that take into the impact on society in all dimensions. The resources of both inside and outside in the organization create a positive understanding, image perception, and promoting that are good to achieve goals. In order to benefit both directly related people and the overall picture to live together in sustainable society.

PRTHAILAND captures important points about the social responsibility that is to operate business so that we can do it for society and environment. We can promote the business operation by managing resources for benefit by coordination and alliance that build, develop and create value between in the form of a comprehensive strategic business and communication management. The target goal is to build a sustainable society.

Yaowalak Hotrabhavananda : Executive and Social Enterprise Committee, Thailand Public Relations Association , Operations Management, Coordinate with various organizations related, building good relations between departments and also supports special activities of social responsibility projects that can be appropriate and meet our the mission.

There are various activities that PRTHAILAND is interacting with the public in various dimensions with a network of individuals and related organizations, among members, business and society by applying the principles of good governance. The implementation of activities are to promote communication profession for the benefit of society and various business sectors. We emphasize the development of the role of communication mission. We access the target population in different areas where communication or PR that is the most important tool including Information, meeting, acquiring, networking and strengthen relationship methods

We are supervision who support the overall activities, facilitates, taking care in the progress of the implementation of the agreements and board’s decisions. We prepare and submit reports and comments for organizing meetings and performing duties as specified. According to the purpose association regulations and other relevant regulations by supporting, analyzing and providing sufficient insights. We will be what makes the success of the administration

Srisuda Thambumrung , PRTHAILAND Secretary : She analyses information, conducts polls and research, and highlights research subjects that are appropriate and in line with Thailand’s current concerns so that they can be published or distributed to the public through various media channels.

Taking into account this highly competitive society and its diversified demands, I cannot merely dismiss the importance of an organization being measured by its financial success, reputation and image. I hope to drive PRTHAILAND in such a direction by boosting morale and cooperation within the organization, which in turn, will help PRTHAILAND realise its mission.

PRTHAILAND is not only blessed for its clear vision and missions but also by the efficacy of its committee and personnel. Determined as we are, we have worked hard to put our expertise into practice, and, accordingly have earned trust within the organization and in the society. We pride ourselves on being current and engaging, both directly and indirectly. This has proved to promote positive attitudes and thinking within the organization, which has led to fruitful and creative, long-term cooperation and development.

M.L. Jamaidhib Devakula, PRTHAILAND Treasurer : She manages expense and accounts to ensure PRTHAILAND’s smooth short-term and long-term financial operation.

Concepts of communication now is a communication group and faster than before. Because of the nature of media consumption, most people today live online or in the discriminating digital world. Traditional communication is not enough, so the choice of communication methods to reach each group. Today's media has various consumer groups that have evolved and clearly divided into groups of consumers. Communication can be used to enhance the corporate image and be a tool that can be used both in public relations and marketing communications for building credibility understanding encourages and a better awareness of the target audience. It can create a positive impact on sales. When a crisis strikes, it helps create a feeling of acceptance. They have less negative feelings Interesting communication requires creativity at all times.

PRTHAILAND promotes the academics, opinions, views, researches and other works related to public relations, corporate communication, integrated marketing communication, mass communication, broadcast, radio, television, digital media, and stories about Thailand in various aspects. We are creatively to achieve the extension in an interesting aspect, the commentary is the dissemination of the reputation and image to happen in domestic and internation.

Dr. Nutthaboon Pornrattanacharoen , Academic Committee for Innovation and Foreign Affairs Thailand Public Relations Association : Analyze, research, survey, research, disseminate academic works to the public, develop new innovations and digital media. That correspond to the situation in both the country and the international network

PRTHAILAND believes in the new method of branding and image adjustment; that is, Integrated Marketing Communication (IMC). It makes use of a number of media tools, such as brand image, IMC, online communication, social networking and most importantly, PR events. Today PR approaches are distinctive in their indirectness. PRTHAILAND focuses on one main idea and materialises it utilising these integrated tools and creating complex methodologies that are relative and inseparable. What is important is that that main idea must be clearly emphasised and conveyed.

Having worked extensively in public relations and integrated communication businesses for various brands and products, I believe in the good intent of PRTHAILAND and am delighted to have become part of TPRA and be contributing to the development of the public relations and communication sector and of Thai society.

Suppaach Chatarupavanich, PRTHAILAND Brand image and marketing communications committee : He manages creative branding and image promotion, runs appropriate activity programs and oversees integrated communication programs, including marketing and social outreach and other related activities.

One of PRTHAILAND’s missions is to support professional development in public relations, organizational communication, marketing and mass communication, broadcasting, radio and television, digital technology and telecommunication activities so that both management and operations can deliver to their full potential and contribute to the welfare of the vocation and society.

The operation of PRTHAILAND is unique and not limited to news publication, press conferences, media distribution, information management, and press relations. It involves demographic studies and their application to generate and distribute information according to location, age group, educational background, interests, and lifestyle choices, with the focus on promoting real life experience among organizations, products, services and their targeted audiences and consumers. PRTHAILAND introduces tailored activities in order to reach these targets and uses them to implement communication plans and their direction.

It is crucial to follow the trends and developments in communication and put such knowledge to good use. My expertise in integrated media communication for over a decade leads me to believe that PRTHAILAND responds to the multi-facetedness of communication and dedicates itself to promoting professional and academic values in the field of communication.

Suranya Chalermdit, PRTHAILAND Professional development and relations activities committee : She promotes and supports effective career development both inside and between organizations. She also oversees both short-term and long-term activity programs dedicated to career development for members and other related sectors.