Supporting academic research, learning and educational development PRTHAILAND provides support for academic research from its nascent stage of production to integrated media distribution. It also promotes academic activities not only in such fields as public relations, corporate communication, marketing and mass media communication, broadcasting, radio, television and digital technology, but also in education and in organization both with public and private sectors, to establish a bank of knowledge and ensure stable and appropriate development.

EXCOMM – PRTHAILAND Curriculum (Executive Communication PRTHAILAND Program)          - one of PRTHAILAND ’s major professional curricula          - seminar-based and devised exclusively at PRTHAILAND          - the most up-to-date course on executive communication          - Show-case best practices applicable to modern management and operation in organizational communication. The content focuses on the practicality of executive communication and technology. The curriculum covers: organizational and marketing communication, image building, branding and maintenance by integrating communication tools, such as marketing, public relations, advertising, sales and marketing promotion, customer relations and organizational service, mass communication, digital technology, social and marketing activities and so forth. The content of the course is updated regularly by PRTHAILAND ’s academic board and advisory board. Each seminar topic focuses on crystallized subject and ensures not only its relevance but also the practicality of the subject so that participants can apply their knowledge to tackle ever changing social conditions.

Promoting professional value and acknowledging distinctive personnel, organization, research and case studies for their merit to the society PRTHAILAND plays a major role in promoting professional value and acknowledging distinctive and exemplary individuals, organizations, research and case studies for their merit in public relations, corporate communication, marketing and mass media communication, broadcasting, radio, television and digital technology, as well as in other aspects of the communication industry. Through this acknowledgement, PRTHAILAND aims to help those having a great contribution to realise their full potentials, which in turn, will become crucial resource not only for the field of studies but also for the society and the country.

Improving and enhancing Thailand’s image, reputation and key institutions by means of public relations and communication By using public relations and communication as tools, PRTHAILAND is instrumental in maintaining Thailand’s image, reputation and key institutions, as well as promoting and enhancing Thai values, arts and culture, tourism, social development and quality of life both nationally and internationally.